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The Game Peddler
by Jim Reilly
Due to the potential of a lockout season in 2011, the National Football League has extended its contract with Electronic Arts through 2013, making Madden the only sports franchise with the NFL license for at least the next three years.
EA CEO John Riccitiello acknowledged a recent report by the Sports Business Journal yesterday at the Goldman Sachs Technology and Internet Conference in San Francisco. He said the report is "largely true," saying EA did negotiate with the NFL to extend the current deal. The publisher will also pay less license royalty fees for next season in the event of a lockout.
"I have every hope in the world that the NFL and the Players Association will come together, resolve the differences and we get to watch football like we always do," Riccitiello stated. "It's the number one sport in the country. The Super Bowl was the most-watched television program in history. It's part of America. It's part of what we want to see happen."
The current NFL collective bargaining agreement expires on Mar. 3, 2011
Due to the potential of a lockout season in 2011, the National Football League has extended its contract with Electronic Arts through 2013, making Madden the only sports franchise with the NFL license for at least the next three years.
EA CEO John Riccitiello acknowledged a recent report by the Sports Business Journal yesterday at the Goldman Sachs Technology and Internet Conference in San Francisco. He said the report is "largely true," saying EA did negotiate with the NFL to extend the current deal. The publisher will also pay less license royalty fees for next season in the event of a lockout.
"I have every hope in the world that the NFL and the Players Association will come together, resolve the differences and we get to watch football like we always do," Riccitiello stated. "It's the number one sport in the country. The Super Bowl was the most-watched television program in history. It's part of America. It's part of what we want to see happen."
The current NFL collective bargaining agreement expires on Mar. 3, 2011
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